ANALYSIS OF SUSTAINABLE VALUE WHEN UNDERTAKING CORPORATE CLIMATE Dissertation

ANALYSIS OF SUSTAINABLE VALUE WHEN UNDERTAKING CORPORATE CLIMATE CHANGE RESPONSIBILITY EXPERIENCED BY THAI AIRWAY - Dissertation Example The research also seeks to evaluate sustainable values that the company might have gained as a result of implementing corporate climate change responsibilities; as well as highlighting the opportunities that the values created have resulted in for the company. The methods thus used in all these endeavors are catered for in this section of the research paper. Research Design The overall approach adapted towards the present research makes use of both qualitative and quantitative data collection. This study can therefore not be described as either being a qualitative research or a quantitative research but a combination of the two. In such a situation, it was only important that a type of research design that focuses on the strengths of both qualitative and quantitative research be selected (Bandla, 2008). To this end, the researcher selected case study as the preferred research design to cater for the present research. It will be noted that once used as a research design, case study of fers the researcher the opportunity to critically analyze and evaluate a specific situation within a specified destination (Belobaba, 2007). In the present circumstance, the situation studied was the institutionalization of corporate climate change responsibility and the destination was Thai Airways. ... study, the researcher is in a position to conduct detailed review of related literature as a means of collecting secondary data to cater for the secondary data collection process. The research is also offered an opportunity to visiting the actual destination that is of focus to the research to collect data through the use of various data collection approaches to cater for the primary data collection component of the research (Carvalho and Puterman, 2003). Population and Sample Size Generally, the population of the research refers to all people who carry some degree of possibility of participating in the data collection exercises; especially the primary data collection (Chatwin, 2009). Going through the research objectives and research questions, it would be noticed that the scope of the research is very wide with many different groups of stakeholders whose contributions would all come together to ensure the success of the research and the achievement of the research aim. Because of t his, the researcher has categorized members of the population into two major groups namely clients and service providers. By clients, reference is being made to all people who may benefit from the corporate climate change policy to be adapted by the company in one way or the other. The service providers also refer to key policy makers within the Thai Airways whose activities generally contribute to the successful running of the day-to-day business of the company. These include employees, managers and shareholders. Of the two groups of population, it could be seen that there are too many people to include in the research all at a go. For this reason, the researcher set a quota for each of the groups of population members to constitute the sample size (Feng and Gallego, 2005). In order to

Enterprise and Entrepreneurial Management Assignment - 3

Enterprise and Entrepreneurial Management - Assignment Example Fromt his paper it is clear that for the business plans that are externally focused, tend to include what is relevant to the external stakeholders, especially financial stakeholders. The externally focused business plan will be more focused on the team driving the business plan and financial performance. Internally focused business plans are intended to focus the organization in meeting their intermediate goals. These plans may include plans to develop new products, introduction of new services, internal restructuring, partnerships etc. that is required to reach the external goals. They may cover the development of a new product, a new service, a new IT system, a restructuring of finance, the refurbishing of a factory or a restructuring of the organization.This study outlines that business plans can be used as decision making tools. Business plans in this case can help the organization stay focused in meeting its goals. During conflicts of investment directions, the business plan can be used to guide new investments, since the business plan is a representation of all the business aspects as it will show the marketing, operational, financial and human resourcing plan.  The preparation of a business plan draws people from diverse fields as one field is not sufficient enough to achieve the objectives of any business. Disciplines involved in the development of a business plan include: marketing, operation management, finance, management, and human resource, supply chain management, etc.... The preparation of a business plan draws people from diverse fields as one field is not sufficient enough to achieve the objectives of any business. Disciplines involved in the development of a business plan include: marketing, operation management, finance, management, and human resource, supply chain management, etc. Therefore the development of any business plan should be inclusive so as to gain from the knowledge and expertise of other fields (Stevenson & Gumpert, 1985, pp.85-94). 2. Idea generation A business idea can be defined as a concept to be developed and used to start a commercial venture. The concept can be about a service or a product that can be transformed into revenue generation. The business idea is the seed for a business venture without it, there is no business. Not everyone is endowed with business idea generation capabilities, idea scan be generated by an individual or as a group. The idea has to be modelled to make it viable for a business venture. Before start ing a business, an idea has to be developed and tested. Ideas can be tested by feasibility studies and piloting. If the tests prove viable then the business can start. Feasibility studies helps to sharpen business ideas as it brings the idea closer to reality from an idealistic position. At the same time, an idea can be good, tested and proved to be viable, however if the timing of implementation is bad, then the business will fail. Therefore the timing for business start should also be right (Stevenson & Gumpert, 1985, pp.85-94). 3. Strategic objectives The strategic objectives part of the business plan is focused on addressing how the company intends to get where they are going, defines the broad approach to the achievement of the